ABOUT US

Who Are We

Welcome to Urban Wear House, your ultimate destination for contemporary fashion, designed to keep pace with the city's pulse. Founded with a vision to redefine urban clothing, our brand speaks directly to the modern individual, bold, expressive, and constantly on the move.

Why Choose Us?

The Executive Apparel Ltd, Bulgaria, and M.A. Mirage Ltd cooperate to deliver stylish casual apparel made of high-quality combed cotton to the European market at competitive prices.

The Executive Apparel Ltd (www.executiveapparel.com.pk) has a strong foothold in one of the world’s leading cotton-producing countries, namely Pakistan. The company specializes in 100% combed cotton fabrics, proudly sourced, spun, dyed, and woven in Pakistan. The company has 20 years of experience in manufacturing casual cotton apparel for the US & UK markets and US universities.

M.A. Mirage Ltd, Bulgaria, (www.mirageapparel.eu) has more than 36 years of experience in the manufacture of high-quality designer apparel for brands from France, Italy, Germany, the United Kingdom, Belgium, Spain. To name but a few: Sonia Rykiel, Cacharel, Chacok, Hugo Boss, Versace, Moncler, Pepe Jeans, Ted Baker, Moloko, Sessun, S'Olivier and others.

Our partnership aims to deliver a youthful, casual and daily cotton apparel to fashion brands across continental Europe. We have the capacity, infrastructure, knowledge and experience to support brands to realize their casual cotton collections and focus on their sales and marketing.

Together, we can source, manufacture and finish in our facilities in Pakistan and in Bulgaria (European Union) your Summer and Winter branded apparel collection tailored to your specifications, design and look and deliver them on time, right to your doorstep (shop and/or warehouse). We’re happy to support you year-round with all your seasonal product needs.

We are committed to combining high-quality raw materials with modern finishing techniques to meet the evolving needs of fashion brands, retailers, and textile buyers in Europe.

Our manufacturing and warehouse in Bulgaria allow us to offer faster lead times, flexible order quantities, and reliable delivery to our European partners.

We also offer a ready to buy stock of T-shirts, hoodies, Polo shirts and many other casual apparel in our storehouse. Some of the items are suitable for printing and customization. Please find attached a list of them to this email.

We welcome the opportunity to connect and explore potential collaboration. Please feel free to reach out if you would like to receive samples or discuss our offerings further.

As a modern fashion brand, we’re also committed to ethical sourcing and sustainable fashion practices. We are actively working toward minimizing our environmental footprint by choosing better materials and promoting mindful consumption.

Join the Movement

Urban Wear House isn’t just a brand—it’s a lifestyle. It’s about owning your identity, embracing comfort, and standing out without being overly assertive. Whether you’re a fashion enthusiast or someone looking for reliable, stylish basics, we welcome you to become part of our growing community.

MEET THE TEAM

"The driving force behind Urban Wear House. We are a passionate team of designers, creators, and trendsetters dedicated to redefining urban fashion in Bulgaria. Supported by The Executive Apparel Pvt. Ltd., we ensure that every collection represents authenticity, premium quality, and effortless city style."
Rana Riasat Ali

Founder / CEO

Adnan Aziz

Director Marketing

Mobeen Rana

Business Director